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The Rule of 7: Why Your Marketing and Public Relations Strategies Should be in Sync
Having worked in an agency for nearly all of my career, I’ve been on both sides of the communication spectrum. I started in communications and public relations, then worked my way into the world of social media and digital marketing. What I’m about to say may seem...
PR Trends to Look for in 2023
2023 is set to be a year of significant change in the world of public relations. As the world continues to adapt to the ongoing impacts of the COVID-19 pandemic, businesses of all sizes need to be agile and responsive to stay relevant to its target audience. Here are...
How to Choose a PR Firm
Are you in the market for a PR firm to help amplify your company’s news? PR firms come in all sizes and specialties, making it difficult to determine which is right for your business. In this article we hope to help you prepare internally for your search and give you...
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