About

The Team Behind Your Next Success

Creating a Platform for the Emerging Natural Product Industries

 

CMW Media is the leading PR Agency for the natural products industries. We are award-winning industry leaders and producers whose inherent talent is capturing messages worldwide and educating the public.  With hundreds of news clips from AFP, Reuters, Associated Press and more, the overall fundamental understanding about CMW Media is this: if you are our client, our focus is putting the spotlight on your business or organization’s initiatives.

Full-Service

We are a full-service public relations and marketing agency.

Award-Winning

CMW is comprised of multiple award-winning documentary film makers, journalists and marketers.

Efficient

We strive to be unprecedented in our efficacy of publicizing our clients’ key initiatives

One-Stop

We are a one-stop resource for all your PR and media needs.

Our Values

Integrity, ethics, professionalism & community – the foundation of success.

Our Mission

Educate the public on your truths, uniquely, through headline news.

Our Vision

 Catapult life-changing ideas into the mainstream.

 

Andrew Hard

With more than a dozen years of experience as an investigative journalist, Andrew Hard has a passion for strategic communications and helping clients achieve national and international exposure for their products, brands and messages. Hard spent nearly a decade at FOX and FOXNews.com, and has won two prestigious NEAL Awards for his work at Corporate Counsel magazine. Working as FOXNews.com’s Front Page Editor, Hard helped the site achieve a period of unprecedented growth; in his tenure, Hard was responsible for doubling site traffic from 20 to 40 million hits a day, and driving it to a record 80 million page views for the month of October.


Now a global spokesperson for the legitimate cannabis industry, Mr. Hard is proud to serve as CMW Media’s CEO, which already has a track record of demonstrated success for clients such as KannaLife Sciences, Axim Biotech and Medical Marijuana, Inc. Before joining CMW, Mr. Hard was the Director of Marketing at ForwardMetrics and Social Media and Communications Manager at Directed. Hard holds a journalism degree from NYU.

Chief Executive Officer, Co­-Founder

Kyle Porter

With a passion for business and marketing, Kyle Porter got his first taste of success while in college working as the Advertising Director for the school newspaper. Upon graduation with a marketing degree, Kyle began his agency career at a small start-up agency as a Marketing Assistant. With a "knack for numbers", Kyle eventually took over accounting, HR, and logistics as well as continued to grow his marketing responsibilities within the company. After transitioning to a larger agency in Scottsdale, Kyle began his management track as the Director of Operations for Steve LeVine Entertainment & Public Relations managing a team of over 25 staff across three departments. Using the sales skills he had acquired in his time in advertising, Kyle eventually took on a business development role landing the largest contract the agency had ever been awarded that resulted in new revenues in excess of $2million. Realizing that building agencies had become his career path, Kyle transitioned to CMW Media with the hopes to grow the agency to become a worldwide leader in PR and marketing for the Cannabis industry. 

 

"All our dreams can come true if we have but the courage to pursue them." ~ Walt Disney

President

Jordan Guzzardo

With more than a decade of experience in the television & film industry, Jordan Guzzardo brings a wealth of production knowledge to CMW Media.  As an accomplished video producer, director & cinematographer, his Emmy Award winning work has been featured in theaters, on television, in prominent film festivals and across the web.  This international experience and exposure has proven beneficial for CMW’s clients.  No matter the situation ­­ from a hot, humid jungle to a comfortable, air conditioned sound stage and everything in between ­­ Jordan’s extensive experience is leveraged into meaningful results for our clients.  In addition to a dozen years of on­the-job experience, Jordan has a Bachelor of Science in Television, Film and New Media from San Diego State University.

Director of Media

Aaron Wood

Aaron Wood has spent the last decade sharpening his strategic communications skills in various positions that allowed him to work with many companies to not only achieve exposure for their products, brands and messages, but also develop the relationships it takes to make it in the public relations and corporate world. Wood spent the last 7 years working for a global public relations firm helping clients create the powerful communications strategies and programs they need to effectively reach key industry stakeholders, maximize brand awareness and drive business growth. During this time, he has gained extensive knowledge in the healthcare and pharmaceutical industry. Aaron is excited to bring his knowledge of these industries to CMW Media as an Account Manager for various cannabis industry companies including Medical Marijuana, Inc., AXIM Biotechnologies and InMed Pharmaceuticals. Wood holds a degree in communications and broadcasting from Massachusetts College of Liberal Arts.

Account Manager

Cassandra Dowell

 

Cassandra's experience working as a business reporter and most recently with cannabis startups in roles spanning public and investor relations provides her with a nuanced understanding of the communication challenges and opportunities in heavily regulated markets.

 

Notably, Cassandra served as V.P. of Communications for Revolution Enterprises, Illinois’ largest licensed medical cannabis cultivation and laboratory company. Independent investment bank Ackrell Capital recognized Revolution as one of the top 100 privately owned cannabis companies in 2016. Prior to joining Revolution, Cassandra was a B2B reporter covering finance and business trends within the cannabis and healthcare industries. During her time as a Chicagoland newspaper editor, she received more than 10 Illinois Press Association and Northern Illinois Newspaper Association awards for her coverage of mental health and housing issues. Cassandra holds a journalism degree from Roosevelt University, where she was also an active member of Students for Sensible Drug Policy. 

Account Manager

Tory Patterson

Tory Patterson, Account Director, brings a diverse background to CMW Media. Since joining the team in March 2018, Tory has worked on a variety of CMW Media’s premier cannabis, pharmaceutical and biotech clients including AXIM Biotechnologies, Kannalife Sciences and Progressive Care, as well as the agency’s automotive account, OPTEC International. Additionally, Tory also helps to oversee agency operations and supports new business development.

 

Prior to CMW Media, Tory finely honed her craft at notable global PR agencies where she developed, managed and executed strategic PR and content marketing campaigns for companies ranging from small startups to major corporate entities, and worked alongside premier brands like SunEdison, Edmunds.com, NRG Energy, Slacker Radio, thinkThin, Faraday Future, Parchment.com, ZTE USA, Nutiva, and Thermo Fisher to "consumerize" their brand message while maintaining relevancy in today's evolving media landscape.

 

Tory has a strong knack for media relations and understanding the best course of action for working with target journalists. Throughout her experience, she has developed and maintained strong relationships with top-tier national, broadcast, regional and vertical media to secure impressive coverage in publications such as Fast Company, CNBC, Bloomberg, Forbes, Reuters, TechCrunch, Mashable, Huffington Post, Wall Street Journal, Billboard, WIRED, Financial Times, Fortune, TIME and MIT Technology Review.

 

Tory earned a Master of Arts in Strategic Public Relations from the University of Southern California and her bachelor’s degree from San Diego State University.

PR Account Director

Kathryn Reinhardt

Kathryn Reinhardt is a seasoned professional who has experience in consumer, B2B and non-profit public relations. Pioneering her career in New York City, she has worked for a number of global agencies with a number of internationally-recognized food, beverage and beauty clients. Her writing skills and knack for nourishing meaningful professional relationships has led to a number of top-tier media placements such as the Wall Street Journal, Daily Mail, Today Show, Good Morning America, Real Simple and many more. 

 

Kathryn also has an array of marketing skills and accomplishments that have helped start-up companies flourish and find growth and success. She has led all-inclusive marketing and social media campaigns and donated her time to several non-profit organizations pro Bono. 

 

Kathryn holds a public relations degree from Murray State University where she was a board member of the school's Public Relations Student Society of America and Vice President of Sigma Alpha Iota fraternity. 

Sr. PR Account Coordinator

Mary Borstelmann

Mary Borstelman joins the CMW Media team as a PR Account Coordinator. She is a recent graduate from San Diego State University with a degree in Journalism and an emphasis in Public Relations. Additionally, she recently earned her certification in Principles of Public Relations –offered to graduates of only a few accredited public relations programs.

 

Prior to CMW Media, she held an internship where she worked on accounts such as Islands Restaurants, the Westin and Sheraton Carlsbad hotels, the San Diego Museum of Art, among others. She also held an internship with the United Nations Association of San Diego where she managed the organization’s social media content.

PR Account Coordinator

Nathaniel Geoghegan

Nathaniel Geoghegan is a recent addition to the CMW Media team. As an Account Coordinator, Nathaniel works on accounts such as Medical Marijuana, Inc., GrowLife, and Progressive Care, among others, to secure notable media coverage.  Supplementing his education with past PR and marketing internships, he brings valuable experience with content development, market research, and social media management.

 

While attending college, Nathaniel's strong writing skills lead to being selected as an International Blogger for the university’s homepage during his study abroad experience in Scotland.

 

Nathaniel earned his B.A. in English from San Diego State University and graduated with an impressive cumulative 3.94 GPA.

PR Account Coordinator

Sean Hunsche 

Since graduating with a VFX degree from  Platt College, Sean Hunsche(rhymes with crunchy) has animated, illustrated, and designed for a wide variety of companies. He has designed for major brands from Bigelow to Aleve and also numerous small startups.

 

Sean is driven to provide the highest quality work, no matter the client or project. His drive and passion have led him to find success throughout his career. Never content with doing the same thing twice, he constantly strives to find new solutions to clients problems. Solutions that not only function well but also look great too. Whether he’s animating a new logo, designing an infographic, or editing video, Sean’s versatility has served him well over the years. This versatility has repeatedly been useful while at CMW, allowing him to jump between multiple types of projects in a single day.  Sean is excited to be a member of CMW’s team, and looks forward to the many projects that lay ahead.

 

Carolina Flores

Carolina Flores joined CMW Media as an intern and after three short months, her impressive work earned her a staff position on the agency’s creative team. As a junior graphic design coordinator, Carolina supports the senior team with design and creative production, working primarily on Medical Marijuana, Inc., HempMeds and Kannaway.

 

Her passion for learning and ability to openly receive feedback combined with her positive, can-do attitude makes her a great addition to CMW Media and an integral part of the creative development process. Carolina hopes to use her graphic design skills and knowledge to make a bigger impact on the design world.

 

Carolina earned her B.A. in Graphic Design from San Diego State University.

Graphic Design Coordinator

Peyton Moon

Peyton Moon joins the team as an experienced graphic designer skilled in company branding, logo and package design, online advertising and creative consulting. Graduating Cum Laude from Western Oregon University, she holds a bachelor’s degree in business and visual communications and has worked over 4 years as a producer/freelancer.

 

Focused on creating meaningful design solutions and partnerships with clients, Peyton is passionate about design not only as a profession but in everyday life. As a new addition to the San Diego area, her time has been one of enjoyment and she looks forward to making a positive contribution to the CMW Media team.  

Graphic Design Coordintor

Pablo Perez

Pablo’s artistic nature and passion for creative design have had a significant influence on him since he was young.  In pursuit of professional and artistic development, Pablo has honed his skills through academic study and practical freelance work -- ranging from product and personal branding to logo design.

 

Today, Pablo is an experienced Graphic Designer/CG Artist currently finishing up his studies at Platt College. His love for graphic design landed him an internship at CMW Media, which quickly recognized Pablo's value and hired him as a Junior Graphic Designer. Pablo’s eye for design and attention to detail greatly complement his current position at CMW, where he intends to provide quality work for the company and clients. 

Graphic Deisgn Coordinator

Jade Deyoe

Jade Deyoe serves as a Multimedia Coordinator at CMW Media. His passion for filmmaking and photography is evident in the impressive work he produces for the agency’s flagship client Medical Marijuana, Inc. and its subsidiary companies. Everything he knows about cinematography is self-taught and that innate passion and determination makes him a vital member of the creative team.

 

Prior to joining CMW Media, Jade was an Executive Producer for a local TV broadcast show. He also worked as a producer at FOX Sports San Diego where he focused on absorbing industry knowledge and putting his unique spin on countless sports-related features. Jade is also the creator and owner of Smarter Surfer, a documentary film company in San Diego.

 

Whenever Jade isn’t cutting video, he can be found surfing the beautiful waves of Ocean Beach. 

Multimedia Coordinator

Kayla Bass

Kayla is an effective communicator and strategic marketer that is able to utilize content development, storytelling and project management to propel companies to success. Her experience building communities for companies around the world has helped drive brand purpose while significantly impacting the bottom line. She manages fast-paced complex projects while producing top-quality creative that is always in sync with brand voice and marketing goals. 

 

Kayla’s marketing background is in technology, software, startups and non-profit administration. She is highly regarded for her writing and editing skills.



Kayla is passionate about making a positive social change in the world, which is a major part of what makes her career at CMW Media so fulfilling.

Marketing Coordinator