About Us

The team behind your next success. Learn about the team that’s dedicated to taking your brand and vision to the next level.

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Creating a Platform for the Emerging Natural Product Industries

CMW Media is the leading PR Agency for the natural products industries. We are award-winning industry leaders and producers whose inherent talent is capturing messages worldwide and educating the public. With hundreds of news clips from AFP, Reuters, Associated Press and more, the overall fundamental understanding about CMW Media is this: if you are our client, our focus is putting the spotlight on your business or organization’s initiatives.

Full-Service

We are a full-service public relations and marketing agency.

Award-Winning

CMW is comprised of multiple award-winning documentary filmmakers, journalists, and marketers.

Efficient

We strive to be unprecedented in our efficacy of publicizing our clients’ key initiatives

One-Stop

We are a one-stop resource for all your PR and media needs.

Our Values

Integrity, ethics, professionalism & community – the foundation of success.

Our Mission

Educate the public on your truths, uniquely, through headline news.

Our Vision

Catapult life-changing ideas into the mainstream.

CMW Media Team

Andrew Hard

Chief Executive Officer, Founder

Kyle Porter

President

Jordan Guzzardo

Creative Director

Cassandra Dowell

Publicist

Kathryn Reinhardt

PR Account Supervisor

Brian Price

PR Account Manager

Caitlin Franscell

Junior PR Account Manager

Mary Borstelmann

PR Account Executive

Julia Pereira

PR Account Coordinator

Sean Hunsche

Senior Creative Designer

Maryse Ayub

Senior Multimedia Producer

Peyton Moon

Senior Creative Designer

Pablo Perez

Graphic Design Coordinator

Ryan Shatto

Digital Marketing Manager

Erik Ysea

Senior Marketing Coordinator

R’Minda Russell

Social Media Coordinator

Jose Gonzalez

Creative Marketing Specialist

Javier Cardenas

Digital Marketing Coordinator

Kyle Porter

President

With a passion for business and marketing, Kyle Porter got his first taste of success while in college working as the Advertising Director for the school newspaper. Upon graduation with a marketing degree, Kyle began his agency career at a small start-up agency as a Marketing Assistant. With a "knack for numbers", Kyle eventually took over accounting, HR, and logistics as well as continued to grow his marketing responsibilities within the company. After transitioning to a larger agency in Scottsdale, Kyle began his management track as the Director of Operations for Steve LeVine Entertainment & Public Relations managing a team of over 25 staff across three departments. Using the sales skills he had acquired in his time in advertising, Kyle eventually took on a business development role landing the largest contract the agency had ever been awarded that resulted in new revenues in excess of $2million. Realizing that building agencies had become his career path, Kyle transitioned to CMW Media with the hopes to grow the agency to become a worldwide leader in PR and marketing for the Cannabis industry.

"All our dreams can come true if we have but the courage to pursue them." ~ Walt Disney

Jordan Guzzardo

Creative Director

With more than a decade of experience in the television & film industry, Jordan Guzzardo brings a wealth of production knowledge to CMW Media.As an accomplished video producer, director & cinematographer, his Emmy Award winning work has been featured in theaters, on television, in prominent film festivals and across the web.This international experience and exposure has proven beneficial for CMW’s clients.No matter the situation from a hot, humid jungle to a comfortable, air conditioned sound stage and everything in between Jordan’s extensive experience is leveraged into meaningful results for our clients.In addition to a dozen years of onthe-job experience, Jordan has a Bachelor of Science in Television, Film and New Media from San Diego State University.

Cassandra Dowell

Publicist

Cassandra's experience working as a business reporter and most recently with cannabis startups in roles spanning public and investor relations provides her with a nuanced understanding of the communication challenges and opportunities in heavily regulated markets.

Notably, Cassandra served as V.P. of Communications for Revolution Enterprises, Illinois’ largest licensed medical cannabis cultivation and laboratory company. Independent investment bank Ackrell Capital recognized Revolution as one of the top 100 privately owned cannabis companies in 2016. Prior to joining Revolution, Cassandra was a B2B reporter covering finance and business trends within the cannabis and healthcare industries. During her time as a Chicagoland newspaper editor, she received more than 10 Illinois Press Association and Northern Illinois Newspaper Association awards for her coverage of mental health and housing issues. Cassandra holds a journalism degree from Roosevelt University, where she was also an active member of Students for Sensible Drug Policy.

Kathryn Reinhardt

PR Account Supervisor

Kathryn Reinhardt is a seasoned professional who has experience in consumer, B2B and non-profit public relations. Pioneering her career in New York City, she has worked for a number of global agencies with a number of internationally-recognized food, beverage and beauty clients. Her writing skills and knack for nourishing meaningful professional relationships has led to a number of top-tier media placements such as the Wall Street Journal, Daily Mail, Today Show, Good Morning America, Real Simple and many more.

Kathryn also has an array of marketing skills and accomplishments that have helped start-up companies flourish and find growth and success. She has led all-inclusive marketing and social media campaigns and donated her time to several non-profit organizations pro Bono.

Kathryn holds a public relations degree from Murray State University where she was a board member of the school's Public Relations Student Society of America and Vice President of Sigma Alpha Iota fraternity.

Brian Price

PR Account Manager

Brian has led clients in the healthcare, non-profit, food and beverage, financial, technology and B2B industries. Brian’s true passion is working with organizations who are making people’s lives better, which led him to pursue a career in the emerging technologies and cannabis industries.

A graduate of Rowan University with a degree in public relations and a minor in journalism, Brian’s ability to “find the story” and develop relationships with journalists has led to various top-tier media placements including the Wall Street Journal, Forbes, Fortune, Real Simple, TechCrunch, Engadget, USA Today, ABC News and various other prominent national, regional and local media outlets. During his career, he developed and led over a half dozen award winning public relations campaigns.

Caitlin Franscell

Junior PR Account Manager

Media Relations. Creative storytelling. Community and business development. Digital and creative marketing. Branding. Sales and operations. Caitlin strengths and skills span far and wide— a boon to her media savvy, creative mindset, and stellar project management. Her handiwork can be seen and appreciated through media relations, event activation, content development, and strategies and executions splashing throughout major media outlets.

Through Caitlin’s ability to build strong and positive relationships with digital and editorial media outlets, she has secured coverage in Forbes, POLITICO, The Hill, Yahoo! Finance, Yahoo! Lifestyle, USA Today, International Business Times, NPR, Benzinga, Boston Globe, RUE Magazine, BBC Wildlife, Apartment Therapy, Condé Nast Traveler, Los Angeles Times, HGTV, Fast Company, Origin Magazine, Hotel F&B, and local print, TV, and online media in the San Diego market.

Caitlin brings a positive outlook and fresh perspective to every aspect of her work. She is a natural leader, an excellent communicator, and a team player who makes sure that no aspect goes overlooked when it comes to execution.

Mary Borstelmann

PR Account Executive

Mary Borstelman joins the CMW Media team as a PR Account Coordinator. She is a recent graduate from San Diego State University with a degree in Journalism and an emphasis in Public Relations. Additionally, she recently earned her certification in Principles of Public Relations –offered to graduates of only a few accredited public relations programs.

Prior to CMW Media, she held an internship where she worked on accounts such as Islands Restaurants, the Westin and Sheraton Carlsbad hotels, the San Diego Museum of Art, among others. She also held an internship with the United Nations Association of San Diego where she managed the organization’s social media content.

Ashley Rose

PR Account Coordinator

Biography Coming Soon!

Sean Hunsche

Senior Creative Designer

Since graduating with a VFX degree from Platt College, Sean Hunsche(rhymes with crunchy) has animated, illustrated, and designed for a wide variety of companies. He has designed for major brands from Bigelow to Aleve and also numerous small startups.

Sean is driven to provide the highest quality work, no matter the client or project. His drive and passion have led him to find success throughout his career. Never content with doing the same thing twice, he constantly strives to find new solutions to clients problems. Solutions that not only function well but also look great too. Whether he’s animating a new logo, designing an infographic, or editing video, Sean’s versatility has served him well over the years. This versatility has repeatedly been useful while at CMW, allowing him to jump between multiple types of projects in a single day.  Sean is excited to be a member of CMW’s team, and looks forward to the many projects that lay ahead.

Maryse Ayub

Senior Multimedia Producer

Maryse is a transplant from Albuquerque, NM, where she received a Bachelors of Fine Arts in Interdisciplinary Film and Digital Media. She loves spending time behind the camera. Specializing in Behind the Scenes and lifestyle photography; utilizing natural light and capitalizing on candid moments.

A self taught videographer and editor; Maryse loves collaborating with talented, like minded individuals. She not only cares about the client's expectations, but is passionate about everything she creates. A Multimedia Producer for CMW, Maryse is looking forward to all the new creative challenges.

Peyton Moon

Senior Creative Designer

Peyton Moon joins the team as an experienced graphic designer skilled in company branding, logo and package design, online advertising and creative consulting. Graduating Cum Laude from Western Oregon University, she holds a bachelor’s degree in business and visual communications and has worked over 4 years as a producer/freelancer.

Focused on creating meaningful design solutions and partnerships with clients, Peyton is passionate about design not only as a profession but in everyday life. As a new addition to the San Diego area, her time has been one of enjoyment and she looks forward to making a positive contribution to the CMW Media team.

Pablo Perez

Graphic Design Coordinator

Pablo’s artistic nature and passion for creative design have had a significant influence on him since he was young.  In pursuit of professional and artistic development, Pablo has honed his skills through academic study and practical freelance work -- ranging from product and personal branding to logo design.

Today, Pablo is an experienced Graphic Designer/CG Artist currently finishing up his studies at Platt College. His love for graphic design landed him an internship at CMW Media, which quickly recognized Pablo's value and hired him as a Junior Graphic Designer. Pablo’s eye for design and attention to detail greatly complement his current position at CMW, where he intends to provide quality work for the company and clients.

Ryan Shatto

Digital Marketing Manager

Biography Coming Soon

Erik Ysea

Senior Marketing Coordinator

Biography Coming Soon

R’Minda Russell

Social Media Coordinator

A recent graduate of Bowling Green State University in Ohio, R’Minda brings her expertise in social media and branding to the Digital Marketing Department at CMW Media. While obtaining her Journalism degree with a specialization in Public Relations, R’Minda minored in Spanish while studying abroad in Madrid. She has completed various internships from her small town in Ohio to an international travel company in Miami. Seeking permanent sunshine, R'Minda made her way to San Diego and resides happily in Pacific Beach. She eats sleeps and breathes social media and loves to work with brands helping establish their presence online.

When she isn’t working, R’Minda likes to play beach bum, read motivational books, blog and plan her next trip somewhere. She is also a crazy plant and cat lady and she's proud of it!

Jose Gonzalez

Creative Marketing Specialist

Biography Coming Soon!

Javier Cardenas

Marketing Controller

Biography Coming Soon

Andrew Hard

Chief Executive Officer, Founder

With more than a dozen years of experience as an investigative journalist, Andrew Hard has a passion for strategic communications and helping clients achieve national and international exposure for their products, brands and messages. Hard spent nearly a decade at FOX and FOXNews.com, and has won two prestigious NEAL Awards for his work at Corporate Counsel magazine. Working as FOXNews.com’s Front Page Editor, Hard helped the site achieve a period of unprecedented growth; in his tenure, Hard was responsible for doubling site traffic from 20 to 40 million hits a day, and driving it to a record 80 million page views for the month of October.
Now a global spokesperson for the legitimate cannabis industry, Mr. Hard is proud to serve as CMW Media’s CEO, which already has a track record of demonstrated success for clients such as KannaLife Sciences, Axim Biotech and Medical Marijuana, Inc. Before joining CMW, Mr. Hard was the Director of Marketing at ForwardMetrics and Social Media and Communications Manager at Directed. Hard holds a journalism degree from NYU.