About

The Team Behind Your Next Success

Creating a Platform for the Emerging Natural Product Industries

 

CMW Media is the leading PR Agency for the natural products industries. We are award-winning industry leaders and producers whose inherent talent is capturing messages worldwide and educating the public.  With hundreds of news clips from AFP, Reuters, Associated Press and more, the overall fundamental understanding about CMW Media is this: if you are our client, our focus is putting the spotlight on your business or organization’s initiatives.

Full-Service

We are a full-service public relations and marketing agency.

Award-Winning

CMW is comprised of multiple award-winning documentary film makers, journalists and marketers.

Efficient

We strive to be unprecedented in our efficacy of publicizing our clients’ key initiatives

One-Stop

We are a one-stop resource for all your PR and media needs.

Our Values

Integrity, ethics, professionalism & community – the foundation of success.

Our Mission

Educate the public on your truths, uniquely, through headline news.

Our Vision

 Catapult life-changing ideas into the mainstream.

 

Andrew Hard

With more than a dozen years of experience as an investigative journalist, Andrew Hard has a passion for strategic communications and helping clients achieve national and international exposure for their products, brands and messages. Hard spent nearly a decade at FOX and FOXNews.com, and has won two prestigious NEAL Awards for his work at Corporate Counsel magazine. Working as FOXNews.com’s Front Page Editor, Hard helped the site achieve a period of unprecedented growth; in his tenure, Hard was responsible for doubling site traffic from 20 to 40 million hits a day, and driving it to a record 80 million page views for the month of October.


Now a global spokesperson for the legitimate cannabis industry, Mr. Hard is proud to serve as CMW Media’s CEO, which already has a track record of demonstrated success for clients such as KannaLife Sciences, Axim Biotech and Medical Marijuana, Inc. Before joining CMW, Mr. Hard was the Director of Marketing at ForwardMetrics and Social Media and Communications Manager at Directed. Hard holds a journalism degree from NYU.

Chief Executive Officer, Co­-Founder

Kyle Porter

With a passion for business and marketing, Kyle Porter got his first taste of success while in college working as the Advertising Director for the school newspaper. Upon graduation with a marketing degree, Kyle began his agency career at a small start-up agency as a Marketing Assistant. With a "knack for numbers", Kyle eventually took over accounting, HR, and logistics as well as continued to grow his marketing responsibilities within the company. After transitioning to a larger agency in Scottsdale, Kyle began his management track as the Director of Operations for Steve LeVine Entertainment & Public Relations managing a team of over 25 staff across three departments. Using the sales skills he had acquired in his time in advertising, Kyle eventually took on a business development role landing the largest contract the agency had ever been awarded that resulted in new revenues in excess of $2million. Realizing that building agencies had become his career path, Kyle transitioned to CMW Media with the hopes to grow the agency to become a worldwide leader in PR and marketing for the Cannabis industry. 

 

"All our dreams can come true if we have but the courage to pursue them." ~ Walt Disney

President

Jordan Guzzardo

With more than a decade of experience in the television & film industry, Jordan Guzzardo brings a wealth of production knowledge to CMW Media.  As an accomplished video producer, director & cinematographer, his Emmy Award winning work has been featured in theaters, on television, in prominent film festivals and across the web.  This international experience and exposure has proven beneficial for CMW’s clients.  No matter the situation ­­ from a hot, humid jungle to a comfortable, air conditioned sound stage and everything in between ­­ Jordan’s extensive experience is leveraged into meaningful results for our clients.  In addition to a dozen years of on­the-job experience, Jordan has a Bachelor of Science in Television, Film and New Media from San Diego State University.

Director of Media

Cassandra Dowell

 

Cassandra's experience working as a business reporter and most recently with cannabis startups in roles spanning public and investor relations provides her with a nuanced understanding of the communication challenges and opportunities in heavily regulated markets.

 

Notably, Cassandra served as V.P. of Communications for Revolution Enterprises, Illinois’ largest licensed medical cannabis cultivation and laboratory company. Independent investment bank Ackrell Capital recognized Revolution as one of the top 100 privately owned cannabis companies in 2016. Prior to joining Revolution, Cassandra was a B2B reporter covering finance and business trends within the cannabis and healthcare industries. During her time as a Chicagoland newspaper editor, she received more than 10 Illinois Press Association and Northern Illinois Newspaper Association awards for her coverage of mental health and housing issues. Cassandra holds a journalism degree from Roosevelt University, where she was also an active member of Students for Sensible Drug Policy. 

Account Manager

Kathleen Gonzales

Kathleen Gonzales, PR Account Manager, brings over 10 years of media relations, public relations and strategic planning experience to CMW Media. A seasoned PR pro she prides herself on her ability to build relationships with clients, media and colleagues and thrives in a collaborative creative environment.

She comes to CMW Media from a San Diego based Public Relations firm where she positioned her clients on a national level and created buzz for San Diego based architects and designers. An avid art lover, she spent two years with the San Diego Museum of Art heading their corporate relations department and prior to that served as Director of Investor Relations for a San Diego based commercial real estate firm. Kathleen received her bachelor’s degree from Fresno State University in Mass Communications & Broadcast Journalism with an emphasis in electronic media production.

 

Kathleen’s proven track record of public relations strategies have helped her clients maximize brand awareness and drive business growth. She has secured media placements in many national publications such as, Forbes, USA Today, Architectural Digest, Vogue and Hospitality Design Magazine. She has a true passion for her clients and is excited to bring her knowledge and awareness to CMW Media as an Account Manager for various CBD/ Health and wellness companies.

PR Account Manager

Kathryn Reinhardt

Kathryn Reinhardt is a seasoned professional who has experience in consumer, B2B and non-profit public relations. Pioneering her career in New York City, she has worked for a number of global agencies with a number of internationally-recognized food, beverage and beauty clients. Her writing skills and knack for nourishing meaningful professional relationships has led to a number of top-tier media placements such as the Wall Street Journal, Daily Mail, Today Show, Good Morning America, Real Simple and many more. 

 

Kathryn also has an array of marketing skills and accomplishments that have helped start-up companies flourish and find growth and success. She has led all-inclusive marketing and social media campaigns and donated her time to several non-profit organizations pro Bono. 

 

Kathryn holds a public relations degree from Murray State University where she was a board member of the school's Public Relations Student Society of America and Vice President of Sigma Alpha Iota fraternity. 

Sr. PR Account Coordinator

Mary Borstelmann

Mary Borstelman joins the CMW Media team as a PR Account Coordinator. She is a recent graduate from San Diego State University with a degree in Journalism and an emphasis in Public Relations. Additionally, she recently earned her certification in Principles of Public Relations –offered to graduates of only a few accredited public relations programs.

 

Prior to CMW Media, she held an internship where she worked on accounts such as Islands Restaurants, the Westin and Sheraton Carlsbad hotels, the San Diego Museum of Art, among others. She also held an internship with the United Nations Association of San Diego where she managed the organization’s social media content.

Senior PR Account Coordinator

Caitlin Franscell

Biography Coming Soon!

PR Account Executive

Ashley Rose

Bringing five years of digital marketing and public relations experience to CMW Media, Ashley is an Arizona State University graduate with a degree in Broadcasting from the Walter Cronkite School of Journalism. Having grown up in the San Francisco Bay Area, she saw first-hand the boom of the tech and natural health and wellness fields. Initially starting out as a reporter and producer for radio and television, Ashley found a true calling in public relations because of her love for writing.

 

In the past, Ashley has worked for full-service public relations and marketing agencies where she won various awards including the PROADS “2016 Best Marketing Campaign”. When Ashley isn’t at the office pitching, building relationships, researching new tactics and lending a helping hand, she enjoys biking the boardwalk in Pacific Beach and reading a book on the sand. She also loves traveling up to Lake Tahoe to go snowboarding in the winter and taking her Jeep off-roading in the summer.

PR Account Executive

Sean Hunsche 

Since graduating with a VFX degree from  Platt College, Sean Hunsche(rhymes with crunchy) has animated, illustrated, and designed for a wide variety of companies. He has designed for major brands from Bigelow to Aleve and also numerous small startups.

 

Sean is driven to provide the highest quality work, no matter the client or project. His drive and passion have led him to find success throughout his career. Never content with doing the same thing twice, he constantly strives to find new solutions to clients problems. Solutions that not only function well but also look great too. Whether he’s animating a new logo, designing an infographic, or editing video, Sean’s versatility has served him well over the years. This versatility has repeatedly been useful while at CMW, allowing him to jump between multiple types of projects in a single day.  Sean is excited to be a member of CMW’s team, and looks forward to the many projects that lay ahead.

 

Maryse Ayub

Maryse is a transplant from Albuquerque, NM, where she received a Bachelors of Fine Arts in Interdisciplinary Film and Digital Media. She loves spending time behind the camera. Specializing in Behind the Scenes and lifestyle photography; utilizing natural light and capitalizing on candid moments.

 

A self taught videographer and editor; Maryse loves collaborating with talented, like minded individuals. She not only cares about the client's expectations, but is passionate about everything she creates. As a Multimedia Producer for CMW, Maryse is looking forward to all the new creative challenges. 

Multimedia Producer

Peyton Moon

Peyton Moon joins the team as an experienced graphic designer skilled in company branding, logo and package design, online advertising and creative consulting. Graduating Cum Laude from Western Oregon University, she holds a bachelor’s degree in business and visual communications and has worked over 4 years as a producer/freelancer.

 

Focused on creating meaningful design solutions and partnerships with clients, Peyton is passionate about design not only as a profession but in everyday life. As a new addition to the San Diego area, her time has been one of enjoyment and she looks forward to making a positive contribution to the CMW Media team.  

Graphic Design Coordintor

Pablo Perez

Pablo’s artistic nature and passion for creative design have had a significant influence on him since he was young.  In pursuit of professional and artistic development, Pablo has honed his skills through academic study and practical freelance work -- ranging from product and personal branding to logo design.

 

Today, Pablo is an experienced Graphic Designer/CG Artist currently finishing up his studies at Platt College. His love for graphic design landed him an internship at CMW Media, which quickly recognized Pablo's value and hired him as a Junior Graphic Designer. Pablo’s eye for design and attention to detail greatly complement his current position at CMW, where he intends to provide quality work for the company and clients. 

Graphic Design Coordinator

Lacey Call

Lacey Call is a recent graduate from STLCC who is passionate about conceptualizing innovative design and providing creative solutions for clients. She is enthusiastic about exploring new types of art and staying current with design trends. As a new member of CMW and to the greater San Diego area, Lacey is excited to be apart of the creative team.

Graphic Design Coordinator

Kaylyn Green

Bio Coming Soon!

Director of Operations

Karolina Erikson

Biography Coming Soon!

Marketing Coordinator

Ryan Shatto

Biography Coming Soon!

Digital Marketing Manager

Erik Ysea

Bio Coming Soon!

 

Senior Marketing Coordinator