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Marketing is ever-evolving, making it crucial for businesses to monitor emerging trends to stay relevant. As consumer values and perceptions change, brands need to adapt their efforts accordingly. Whether your business markets in-house or through an agency, here are trends you need to be aware of in 2023:\u00a0<\/span><\/p>\n <\/p>\n Influencer marketing isn\u2019t going anywhere. In fact, long-term influencer-brand relationships are set to become even more popular in the next year.\u00a0<\/span><\/p>\n As we all know, word-of-mouth marketing is one of the best marketing strategies. Why? Because people are more likely to try a product that someone they trust recommends than one that they see on a billboard. Influencer marketing uses the same principle by partnering with someone that has gained a large following online in a specific niche. Once an influencer establishes a partnership with a brand, they are known as \u201cbrand ambassadors\u201d and act as a spokesperson.<\/span><\/p>\n 93% of businesses use influencer marketing<\/span><\/a> to:<\/span><\/p>\n <\/p>\n Videos are taking over social media. This trend was solidified with the tremendous success of Tiktok, a short-form video social media platform. Now, nearly every social media platform has adopted short-form video content, from Instagram Reels to Youtube Shorts. Video-content allows marketers to capture users\u2019 attention for longer than a static post so they can tell a story. With an engaging video, brands can significantly increase engagement and brand awareness.\u00a0<\/span><\/p>\n Live streaming is also becoming more and more popular on channels such as Instagram. This marketing strategy is often paired with influencer marketing, where brand ambassadors unbox and try products live in front of their audience. This makes their followers feel like they are experiencing the product with them and getting the inside scoop.\u00a0<\/span><\/p>\n <\/p>\n User-generated content refers to content that is created by followers rather than businesses. It has taken the place of word-of-mouth advertising because it is original content and spreads on a broader scale. Studies have shown that consumers are <\/span>2.4 times more likely<\/span><\/a> to trust user-generated content than traditional ads. User-generated content includes:<\/span><\/p>\n Since every consumer can create user-generated content, businesses have access to an abundance of free content. Therefore, marketers should consider adding this to their strategies in the upcoming year.\u00a0<\/span><\/p>\n <\/p>\n The user-experience (UX) is a buzzword in the marketing world and it encompasses almost everything that the user interacts with. UX refers to the journey a user takes when discovering and exploring a brand. This includes when they first discover a brand to when they make a purchase. Most of the UX takes place on a company\u2019s website and it needs to be engaging in order for a conversion to take place.<\/span><\/p>\n A universal UX means that the transition between social media to the website or site navigation between mobile to desktop must be seamless. Therefore, the brand\u2019s tone, colors, voice, and site should remain consistent regardless of where a user discovers a company.\u00a0<\/span><\/p>\n <\/p>\n Social media has oversaturated the internet with static images, making consumers desensitized to passive content consumption. Now, consumers want interactive content that they can engage with, such as:<\/span><\/p>\n More and more businesses are adding these elements to their websites to keep users on the page longer and to increase conversions.\u00a0<\/span><\/p>\n <\/p>\n\n
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