The Challenge
Introduce Sparx Cannabis, a California-based, vertically-integrated, family-owned cannabis lifestyle company, to local and statewide audiences by curating and bolstering their social media presence, creating advertising and sales materials for the company, and increasing the company’s media exposure in both trade and national publications
The CMW Solution
CMW’s PR Team worked to secure media coverage with the goal of positioning Sparx leadership as industry thought leaders and conscious cultivators. The CMW Social Media Team created weekly content for Sparx social accounts in the form of photos, creative images/animations, video content, community engagement and grid curation. The Creative & Marketing Team designed advertisements, sales sheets and marketing assets to be utilized in collectives and in trade publications. Additionally, the CMW Creative team created print materials, designed packaging and shot photographs for e-commerce..
The Result
In less than 6 months, CMW Media helped position Sparx Cannabis as a competitive and ethical vertically-integrated, family-owned cannabis lifestyle company with cohesive branding and a strong social media presence. Coverage in Merry Jane, Benzinga, High Times, Cannabis Business Times, and Leafly has helped Sparx Cannabis gain visibility in its community as well as California’s cannabis market as a whole.
Photography
Sparx Cannabis was set to debut their brand with a half-a-dozen product SKUs and several pieces of merchandising and was in need of e-commerce photgraphy. In collaboartion with the client, CMW staged and photographed numerous product shots in both the standalone format as well as with clothing models.
Web Design
CMW’s web development team designed and created a new website build for Sparx Cannabis showcasing their grow operations, product offering and company ethos. The website spans over a dozen pages featuring in-house shot photography and video content.
Web Design
CMW’s web development team designed and created a new website build for Sparx Cannabis showcasing their grow operations, product offering and company ethos. The website spans over a dozen pages featuring in-house shot photography and video content.
Graphic Design
As a brand new brand, Sparx Cannabis was in need of assistance with several marketing and design initiatives. This included but was not limited to essential marketing materials such as business cards, corporate decks and sales sheets, to promotional materials such as magazine adverts, pop-up displays vehicle wraps.
Media
In less than 6 months, CMW Media helped position Sparx Cannabis as a competitive and ethical vertically-integrated, family-owned cannabis lifestyle company with cohesive branding and a strong social media presence. Coverage in Merry Jane, Benzinga, High Times, Cannabis Business Times, and Leafly has helped Sparx Cannabis gain visibility in its community as well as California’s cannabis market as a whole.
Media
In less than 6 months, CMW Media helped position Sparx Cannabis as a competitive and ethical vertically-integrated, family-owned cannabis lifestyle company with cohesive branding and a strong social media presence. Coverage in Merry Jane, Benzinga, High Times, Cannabis Business Times, and Leafly has helped Sparx Cannabis gain visibility in its community as well as California’s cannabis market as a whole.
Video Production
Through a video and social media campaign known as Sparx Awareness Month, CMW produced several video shorts that parodied anti-drug campaign commercials of the past. In less than two months CMW was able to ideate, develop, cast, film and edit said videos just in time for their October roll-out.