Create a complementary PR program to Medical Marijuana, Inc.’s (MJNA) corporate press release volume strategy that would increase earned media coverage and establish MJNA as an industry thought leader on cannabis with investors and media. Additionally, there was a need to position its consumer brands separate from the publicly traded entity, as well as develop separate programs for MJNA’s portfolio companies.
The CMW Solution
CMW Media identified company executives to serve as spokespeople, advising them to be readily available for reactive commentary news opportunities around legislative and policy changes in the space as a way to keep the company front and center in the media. CMW also developed strategic communications plans for each of its separate entities and counseled MJNA to refer to each of its portfolio companies as a MJNA subsidiary to strengthen its brand recognition with target audiences.
MJNA has become a voice for legalization efforts and is now recognized as “one of the largest companies in the cannabis space.” Through industry events, media appearances, speaking engagements, etc., MJNA executives, including company CEO Dr. Stuart Titus, are continually quoted in industry trend articles in outlets like Reuters, the Huffington Post, Marijuana Business Daily, Leafly and more.
21 Countries Reached
14 Subsidiaries Supported
CMW worked closely with Medical Marijuana, Inc.’s management and senior executive team to build a PR strategy for the first-ever publicly traded cannabis company that would position them as an industry leader. Identifying and media training corporate spokespeople and executives, CMW coordinated with the MJNA team to structure a continual stream of corporate announcements and outreach to top news media outlets. As a result of these efforts, MJNA has become a voice for legalization in the industry, company executives are sought-after speakers at industry events and CEO Dr. Stuart Titus is frequently quoted in top media outlets including Reuters, FOX News, Yahoo Finance, Marijuana Business Daily, and more.
In less than 6 months, CMW Media helped position CLSICS as a unique cannabis lifestyle company with cohesive branding and a strong social media presence. Coverage in High Times, Yahoo Finance, Sensi Cares and Cashinbis has helped Sparx Cannabis gain visibility in its community as well as California’s cannabis market as a whole.
CMW worked with MJNA management to build a strategic Investor Relations communications plan, including website updates, shareholder phone and email management, presentation preparation, conference identification and submissions, and earnings release and call coordination, among other activities. MJNA is known to have one of the largest shareholder bases in the cannabis industry, with over 150,000 retail investors. CMW has worked to elevate the investment opportunity of MJNA and continually highlights the value proposition position of the company to existing and potential shareholders week after week.
With Kannaway’s extensive product spanning several product lines they were in need of multiple product packaging design suites that fit cohesively with Kannaway’s branding but were also capable of standing on their own. CMW’s creative team was able to provide full support from design ideation and creation to print-ready proofs of product packaging.
CMW’s Creative team was able to assist with the creation of a full marketing asset portfolio, from brochures and business cards to vending machine and truck wraps. With a diverse range of assets, it was important to maintain consistency and coherency within Kannaway’s existing branding guidelines.
Introducing a product to market is just as important, if not more, than the product itself. CMW’s goal was to provide fast-paced, informational, and engaging videos, for Kannaway’s wide variety of products. From coffee and tea, to medical grade hemp oil, marketing videos allow the client to build trust, boost sales, and, most importantly, ignite conversations with their customers.
With HempMed’s growing product lines they were in need of multiple product packaging design suites that were stylish and on brand while also maintaining a professional look and feel to fit cohesively within their target demographic. CMW’s creative team was able to provide full support from packaging ideation and creation to packaging mock-ups and printing proofs.
Product photography plays an important role in winning over your customers. Product photos are often what draw in an online shopper before they ever read its description. An engaging product photo could be the difference between a sale and no sale. CMS provided HempMeds with interesting images that allow their consumers to engage and explore all of their product options.