Digital Marketing in the Cannabis Industry

Digital Marketing in the Cannabis Industry
February 12, 2019 Ryan Shatto
In Blog

The cannabis industry is ever changing and evolving on a daily basis. As more states move towards legalization, the business side of cannabis keeps steadily growing with more companies jumping into the market every day. With the surge in competition between companies, keeping up with the latest digital trends in digital marketing is vital for staying ahead of the competition. Here’s a few tips that we suggest to help you sustain your growth in the cannabis industry.

Stay ahead with Google Adwords and similar platforms

Having a strong PPC campaign is a great way to get your business noticed and drive consumers to your site and business. However, it’s a slippery slope when it comes to display ads and cannabis imagery. Currently, Google doesn’t play very nicely with these kinds of ads, so it’s all about trial and error when it comes to getting ads approved for your campaign based on what type of business you have. You can also utilize other platforms such as Bing Ads, Facebook and others to get your business and brand noticed too. A combination of all three platforms can really give you the edge in cannabis industry digital marketing.

Optimize your website

So you’ve got all your ducks in a row with running your digital marketing ads, and now it’s driving consumers to your website! However, are your consumers converting into leads or buying your products? Making sure your site traffic doesn’t get lost when they land on your homepage is key to success in building your brand and sales. Think like a consumer landing on your site for the first time; What’s the brand? What’s the call-to -action? What’s in this for me?

Get your SEO on point

SEO (Search Engine Optimization) is another key factor in cannabis digital marketing. Make sure your website is using the correct keywords you’d like to rank for in the content of your website, including your meta tags, meta descriptions and your site’s blog. If you don’t have a blog, you should definitely consider creating one since it’s one of the best ways to improve your website’s overall SEO.

Let’s work together

CMW Media is your one-stop-shop for all your digital marketing needs as well as building your brand and reputation. Not only do we get excited about all this digital marketing talk, but we’re passionate about getting your brand recognition to where you want it to be. Get in touch with us today and see what we can do to get you ahead of the curve in the cannabis industry.

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