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Marketing Cannabis With One Hand Tied Behind Your Back

Marketing Cannabis With One Hand Tied Behind Your Back

The marketing field has evolved rapidly over the last few decades, placing an emphasis on digital marketing. The web has allowed companies to reach the furthest reaches of the consumer space without having to leave their workspace. Some of the most exponential growth...

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The Importance of the Human Element in Media Relations

The Importance of the Human Element in Media Relations

The relationship between reporters and publicists can be challenging at times. Some reporters can be disagreeable or even difficult at times. Some journalists view PR practitioners as untrustworthy or someone who’s “drank a brand’s kool aid”. Nevertheless, all PR pros...

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Industry Tradeshows and Maximizing Your Media Exposure

Industry Tradeshows and Maximizing Your Media Exposure

Don’t miss press opportunities at your next cannabis tradeshow There are lots of reasons to exhibit at or even just attend a cannabis tradeshow. For starters, it is always just a reminder of the depth of this growing industry. From cultivators to dispensaries,...

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